Drops

Welcome to Drops, our new platform devoted to product launches and experimentation. Here we’ll share some of our hottest new concepts. From limited edition Hype Lab scents to early access and online exclusives. Sign up for each release and we’ll tell you when it’s live. Enjoy.

6 products
Hype Lab: Dirty Soda

DROPS | COMING IN 2027

Hype Lab: Dirty Soda

Three scents. More fizz. Stay tuned for refreshment.