Do Not Sell My Personal Information (for California Residents)

At Bath & Body Works, we just want you to be happy. And we want you to love shopping with us. That's why we're being transparent about how and why we use your personal information. Plus, we want to give you control over your information. (It's your right under the California Consumer Privacy Act.) On this page, you can learn about our data-sharing practices, how we use cookies (and how to manage them), and how to opt out of certain sharing of your personal information

We take your privacy seriously. That’s why we only share your information with certain groups, including:

  • Our sister brands and other companies: this is so they can send you special offers on product we think you’ll also love.
  • Third-party vendors: they do things like process payments, fulfill orders, deliver marketing services, facilitate personalized experiences, and monitor site activity to make shopping with us easy.
  • Law enforcement and emergency personnel to protect our customers, the public or our business.

In the event Bath & Body Works is sold, your info will be transferred with it, so you can keep buying your favorite body care and home fragrance products.

For more information about our information sharing practices, please visit our Privacy Policy

If you'd rather we not share your personal information with our sister brands and other companies for their marketing purposes, we get it - you can opt out at any time.

To opt out of the sale of your personal information, click the link below and fill out the form. To manage your cookie preferences and our sharing with our digital vendors, click on other tabs.

Open Do Not Sell My Personal Information Form

On our Services, and on other businesses’ websites that are not affiliated with us, third-party providers may collect information about your online activities to provide you with advertising about products and services tailored to your interests. While our Cookie Preference Controls enable you to specify your preferences with us for our Services, you may take the additional step to specify your advertising preferences with third-party providers, either directly or through a centralized registry:

  • Click here to opt out directly with one of our third-party service providers: Conversant. Conversant delivers our ads through its own “enhanced online display advertising service”. By clicking, you will no longer receive our ads that are specifically delivered through this service.

  • Your mobile device (via settings) may allow you to prohibit mobile app platforms (such as Apple and Google) from sharing certain information, obtained by automated means, with app developers like us and other businesses.

  • Visit NAI Opt Out or DAA Opt Out to learn about how to opt out of interest-based advertising, in general. Both organizations operate a centralized registry that displays and manages opt-out preferences for participating advertising-technology providers.