Drops

Welcome to Drops, our new platform devoted to product launches and experimentation. Here we’ll share some of our hottest new concepts. From limited edition Hype Lab scents to early access and online exclusives. Sign up for each release and we’ll tell you when it’s live. Enjoy.

4 products
Crystallize your every wish

DROPS | COMING SOON

Crystallize your every wish

A new fragrance. A first-time partnership. Adorned. Opulent. Captivating. Only 1,000 in existence. Get ready.

Unbox a little holiday magic

DROPS | COMING SOON

Unbox a little holiday magic

Exclusive treats. Festive finds. The wait is almost over.

Hype Lab: Dirty Soda

DROPS | COMING IN 2027

Hype Lab: Dirty Soda

Three scents. More fizz. Stay tuned for refreshment.